The Principle of Campaign Duration Suggests That All Advertisements Should

question 178

True/False

The principle of campaign duration suggests that all advertisements should be easily recalled by viewers, but without them becoming boring or uninteresting.

---

Definitions:

Inflation Rate

The speed at which prices for products and services ascend, resulting in a decline in how much can be bought.

Market Conversion Value

The value of a convertible security if it is converted into a different form, usually stock, at its current market price.

Conversion Ratio

The number of common shares received upon the conversion of a convertible security, such as a convertible bond or preferred stock.

Current Market

The existing conditions within a marketplace at a particular time, including trends, prices, and available inventory.