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Conative message strategies utilize an attitude formation sequence of:
Organizational Culture
The shared values, beliefs, and norms that influence how people within an organization interact with each other and with stakeholders outside the organization.
Value System
A set of consistent values and principles that guide an individual's or organization's behavior, decisions, and actions.
Top Management
The highest level of managers in an organization, responsible for setting strategies, objectives, and policies.
Managerial Values
The core beliefs and principles that guide decision-making and leadership practices of managers.
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