Using the Hierarchy of Effects Model to Develop Liking of a Product

question 21

Multiple Choice

Using the hierarchy of effects model to develop liking of a product or brand, the best creative message strategies to use would be:

• A) affective
• B) cognitive
• C) conative.
• D) corporate

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Definitions:

Organizational Survival

The ability of an organization to continue functioning over time, adapting to changes and overcoming challenges in its environment.

Motivated to Join

Refers to the intrinsic or extrinsic factors that drive an individual to become part of a group, organization, or movement.

Productivity, Quality, Service

Three critical performance indicators in business that encompass efficiency of operations, standards of products or services, and customer satisfaction.

Flexible

The ability to adapt to changes and respond effectively to new challenges, situations, and environments.