The Duration of an Advertising Campaign Is Affected By

question 150

Multiple Choice

The duration of an advertising campaign is affected by:

• A) both the reach and frequency of the campaign
• B) the reach of the campaign, but not the frequency
• C) the frequency of the campaign, but not the reach
• D) neither the reach or frequency of the campaign

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Definitions:

Preexisting Expectations

Assumptions or beliefs that one has before encountering new information or experiences.

Internal Attributions

The tendency to explain one's behavior or the behavior of others based on internal, personal characteristics rather than external situations.

Behavior

The actions, reactions, or conduct of an individual, often studied in psychology to understand individuals and groups.

Personal Characteristics

Attributes or traits that define an individual's unique personal identity, including behavioral patterns, emotional responses, and cognitive processes.