Repeating the Same Ad Does Not Always Work, Which Has

question 8

Multiple Choice

Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:

• A) has several identifiable selling points
• B) is seen by consumers in different environments
• C) uses the same tagline in every venue
• D) uses a typical person spokesperson

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Definitions:

Bayard Rustin

An American leader in social movements for civil rights, socialism, nonviolence, and gay rights, pivotal in organizing the 1963 March on Washington.

Militant Action

The use of confrontational or aggressive tactics in support of a political or social cause.

Bandung

A city in Indonesia known for hosting the first large-scale Asian-African Conference in 1955, which aimed to promote economic and cultural cooperation and to oppose colonialism.

Richard Wright

An African American author and social commentator of the 20th century, best known for his novel "Native Son" and autobiography "Black Boy," exploring themes of race, politics, and social injustice.