Examlex
Ads in trade journals and other media have a better chance of being noticed by members of the buying center if the firm is either in a straight rebuy or a modified rebuy situation.
Mental Process
Operations of the mind, such as thinking, remembering, and perceiving, that enable understanding and interaction with the world.
Instincts
Inborn patterns of behavior that are biologically determined rather than learned.
Personality
The unique combination of emotional, thought, and behavioral patterns that define an individual and differentiate them from others.
Life Histories
A research method in social science that involves the comprehensive and detailed investigation of an individual's personal background and life experiences.
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