Which Individual Formulates a Plan as to Where and When

question 165

Multiple Choice

Which individual formulates a plan as to where and when ads should run?

• A) the creative
• B) the media planner
• C) the media buyer
• D) the client

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Definitions:

Reproduction

Reproduction is the biological process by which new individual organisms are produced, either sexually with genetic material from two parents, or asexually from one organism.

Phenotype

The collection of traits visible in a person that emerge from how their genetic makeup interacts with their surroundings.

Characteristics

Features or qualities that serve to identify, describe, or differentiate individuals, groups, or things.

Measured

Quantitatively determined or appraised through the use of instruments or standard units.