The Percentage of a Target Audience That Must Be Exposed

question 99

Multiple Choice

The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:

• A) gross rating points
• B) effective reach
• C) effective frequency
• D) opportunities to see (OTS)

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Definitions:

Coefficient Of Correlation

A numerical measure that indicates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.

Linear Relationship

A type of correlation where the change in one variable is directly proportional to the change in another variable.

Shape

In statistics, refers to the geometric form of the distribution of a dataset or probability distribution, such as skewness and kurtosis defining its asymmetry and peakedness.

Unimodal

Describing a distribution with a single peak or mode, indicating the most frequently occurring value.