Ratings Measure The

question 144

Multiple Choice

Ratings measure the:

• A)relative efficiency of a media vehicle in hitting a target market.
• B)percentage of households tuned into a particular television show or viewing a medium such as a magazine.
• C)quality of the vehicle relative to its promotional impact.
• D)degree of clutter on a given night.

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Definitions:

Dividend Yield Ratio

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Earnings Per Share

A company's profit divided by its number of common shares outstanding, indicating how much money it makes per share.

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price, often expressed as a percentage.

Dividends Per Share

A measure of how much dividend income a company pays out to its shareholders per share of its stock.