To Counter the Short Exposure Time and to Take Advantage

question 134

Multiple Choice

To counter the short exposure time and to take advantage of traffic jams in major cities, a new outdoor advertising methodology that has grown in popularity is:

• A) LED billboards
• B) global positioning systems
• C) mobile billboards
• D) urban billboards

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Definitions:

Break-even Sales

The amount of revenue required to cover both the variable and fixed costs of production, leading to a situation where a business makes neither profit nor loss.

Variable Costs

Costs that vary directly with the level of production output.

Fixed Costs

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Operating Income

The profit realized from a business's core operations, excluding deductions of interest and tax, representing the efficiency of the company's core business.