The Media Multiplier Effect Is Also Important in the Business-To-Business

question 162

Multiple Choice

The media multiplier effect is also important in the business-to-business advertising. According to research by American Business Media, when business people saw an advertisement in more than one medium it caused:

• A) a higher level of brand awareness and brand purchases
• B) an increase in sales
• C) the company or brand name to become top-choice
• D) the company or brand name to become top-of-mind

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Definitions:

Capital Account

An account showing the net worth of a business at a specific point in time, reflecting owners' equity and investments.

Adjusted Trial Balance

A list of all accounts and their balances after adjustments, used to prepare financial statements.

Permanent Accounts

Accounts that are not closed at the end of the accounting year and whose balances are carried forward to the next year, including assets, liabilities, and equity accounts.

Temporary Accounts

Accounts used to accumulate data related to one accounting period, including revenue, expense, and withdrawal accounts, which are closed at the end of the period.