Web 3.0

question 179

Multiple Choice

Web 3.0:

• A) created static content that included customer involvement
• B) generated instant communication that helped improve customer service
• C) created online communities that connected buyers and sellers
• D) featured brand engagement, social media, and customer-generated reviews

---

Definitions:

Deception

The act of misleading or misguiding someone by concealing or distorting the truth.

Peripheral-Route Processing

Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.

Central-Route Processing

Type of information processing that involves attending to the content of the message itself.

Cognitive Component

An aspect of our mental processes and attitudes, involving beliefs, thoughts, and awareness that contribute to our perceptions and reactions.