To Be Successful in Using Financially-Based Incentives to Encourage Online

question 83

Multiple Choice

To be successful in using financially-based incentives to encourage online purchases, the incentives:

• A) must match the target market of the website
• B) should offer something free
• C) apply all customers, not just first time purchasers
• D) should be meaningful to those visiting the website and be changed periodically

Analyze the impact of different tax systems on individual and government revenue.

Distinguish between progressive, regressive, and proportional tax systems.

Describe vertical and horizontal equity in tax systems.

Recognize the principles guiding tax policy, including the ability-to-pay principle and benefits principle.

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Definitions:

Constant Among Currencies

A concept or value that remains unchanged when compared across different currencies.

Cross Rate

Exchange rate between two currencies computed by reference to a third currency, typically the US dollar.

Spot Market

A public market for trading financial instruments or commodities that are delivered immediately.

Trade Settled

The completion of a securities transaction when the seller delivers the security to the buyer and receives payment in return.