While Trust Is One Key to Overcoming Concerns About Privacy

question 101

True/False

While trust is one key to overcoming concerns about privacy and security, most consumers do not know information can be tracked and recorded and thus are not worried.

---

Definitions:

Immediate Marketing Environment

This refers to the factors directly influencing a company's capability to serve its customers, including suppliers, intermediaries, customers, competition, and the public.

Macroenvironment

The external and uncontrollable factors that influence an organization's decision-making, and affect its performance and strategies, such as economic, demographic, political/legal, social/cultural, technological, and environmental forces.

Fewer Components

A streamlined approach to product design or manufacturing that minimizes the number of parts used.

Generational Cohorts

Groups of people born in the same period who share similar cultural experiences, attitudes, and values.