To Be Successful, an E-Mail Marketing Program Need Not Be

question 146

True/False

To be successful, an e-mail marketing program need not be integrated with other channels, because it is a stand-alone process.

---

Definitions:

Contribution Margin Ratio

The portion of sales revenue that exceeds variable costs, expressed as a percentage.

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business.

Contribution Margin

The amount remaining from sales revenue after variable costs are deducted, indicating how much contributes to covering fixed costs and generating profit.

Pretax Income

The income earned by a business before any taxes have been deducted.