According to Marketing Zen's Shama Kabani, Developing an Effective Interactive

question 153

Multiple Choice

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

• A) identify the one word that describes the brand.
• B) develop an SEO strategy.
• C) choose the best communication channels.
• D) cultivate an attitude of giving.

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Definitions:

Net Exports

The value of a country's total exports minus the value of its total imports; a component of a country's GDP.

Farm Equipment

Machinery and tools used in the farming industry for the purposes of planting, harvesting, and caring for crops.

Net Exports

The difference between the value of a country's exports and the value of its imports.

Saving

The act of putting money aside, typically in a secure place, for future use or investment.