Companies Can Speed Up the Process of SEO with Paid

question 164

Multiple Choice

Companies can speed up the process of SEO with paid search insertions by:

• A) placing the ads on the first page that comes up when a search is initiated
• B) developing a cooperative program with the search engine companies
• C) registering with various search engines in order to have the site indexed
• D) developing key words and phrases that will increase organic search results

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Definitions:

Dividend-Discount Model

A method for determining the value of a stock by using predicted dividends and discounting them back to present value.

Mehra and Prescott

Two economists known for their work in the economics field, particularly for the Equity Premium Puzzle which questions why stocks have historically outperformed safer assets by such a wide margin.

Average Excess Returns

The average return on an investment above the benchmark or risk-free rate.

Rational Security Pricing

The concept that the market prices of securities reflect all available information and are valued accordingly in an efficient way.