Posting a Firm's Web Address on a Shopping Bag Used

question 99

Multiple Choice

Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

• A) brand reinforcement
• B) brand spiraling
• C) interactive marketing
• D) virtual marketing

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Definitions:

Interpersonal Skills

Abilities used to communicate and interact with others effectively, including listening, communication, and problem-solving skills.

Communicating

The act of exchanging information or expressing ideas and feelings verbally or nonverbally.

Social Norms

Shared standards of behavior that are considered acceptable within a group or society.

Organization Awareness

The extent to which an individual understands the dynamics and characteristics of the organization they work in, including its culture, politics, and social networks.