The IT Department Can Identify Individuals Who Abandon the Shopping

question 46

Multiple Choice

The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:

• A) send an e-mail to these individuals offering free shipping, a discount, or a simple reminder that they have items in the shopping basket
• B) turn the list of names over for a direct marketing campaign
• C) develop a viral marketing campaign with these individuals
• D) develop an interactive marketing campaign encouraging the individuals to generate customer reviews of the products placed in the shopping cart

Recognize the importance and method of adjusting entries for inventory and supplies.

Comprehend the effects of inaccuracies in inventory counting.

Understand the principle of the double-entry system in adjusting entries.

Identify the expenses related to borrowing and operating activities.

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Definitions:

Personal Construct Theory

A theory in psychology proposed by George Kelly, emphasizing that individuals use personal constructs (mental models) to interpret and predict events in their lives.

George Kelly

An American psychologist known for his theory of personal constructs, which suggests that individuals use personal systems to understand and predict the world.

Hierarchy of Needs

A theory proposed by Abraham Maslow that suggests human needs are organized in a hierarchical structure, starting from basic physiological needs to higher levels of needs such as self-actualization.

Self-actualization

The achievement of realizing one’s capabilities and talents, viewed as a fundamental desire or necessity inherent in all individuals.