A Special Form of Buzz Marketing That Uses Surreptitious Practices

question 112

Multiple Choice

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:

• A) guerrilla marketing
• B) lifestyle marketing
• C) experiential marketing
• D) stealth marketing

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Definitions:

For-Profit Basis

A business model that operates with the primary goal of generating profit, often in contrast to non-profit or public service entities.

Nursing Homes

Facilities for the elderly or disabled that provide a range of medical and personal care services.

Medicare

A federal health insurance program in the United States for people who are 65 or older, as well as for some younger people with disabilities.

Cooptation

A strategy by which members of a group are absorbed or assimilated to quell dissent and secure authority.