The Use of Branded Entertainment Increased Sharply with The

question 7

Multiple Choice

The use of branded entertainment increased sharply with the:

• A) introduction of cable TV and the ability to target audience through specialty shows
• B) increased interest in specialty shows like Extreme Makeover and Top Chef
• C) rise of reality television shows where there is a lack of script and the focus is on the real world
• D) popularity of the American Idol shows and fan voting

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Definitions:

Variable Overhead Rate

This rate reflects the cost of variable overhead allocated to each unit of production, based on an activity such as direct labor hours.

Direct Labor-Hours

The total hours worked by employees directly involved in the manufacturing process or providing a service.

Fixed Manufacturing Overhead

Costs that do not change with the level of manufacturing output, including salaries of managers and depreciation of factory equipment.

Direct Labor-Hours

The total hours of labor directly involved in producing goods or providing services.