Budgets for Product Placements and Branded Entertainment Have Increased for the Following

question 48

Multiple Choice

Budgets for product placements and branded entertainment have increased for the following reasons, except:

• A) a brand's appeal is stronger when it is shown in a nonadvertising context
• B) the perception of what others think of a brand is important to consumers
• C) seeing brands used in movies and television shows intensifies the desire to purchase the brand
• D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand

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Definitions:

Unseasoned Rights Offering

A capital-raising activity in which companies offer new shares to existing shareholders without a prior track record of such market actions.

Public Offering

The process of selling new issues of securities to the public, typically through the issuance of stocks or bonds.

Securities

Tradable assets indicating an equity stake in a company available on the public market, a lending relationship with either a governmental agency or a corporation (bond), or the rights to own shares as depicted by an option.