In-Game Brand Placement in Video Games Has All of the Advantages

question 86

Multiple Choice

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

• A)being online.
• B)reaching females.
• C)reaching young males.
• D)interactivity.

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Definitions:

Authorized Mode

Pertains to a legally or officially approved method or procedure.

Effective

Something that produces a desired result or achieves the intended outcome.

Click-on Agreement

A legal agreement that a user accepts by clicking on a button or link, commonly used in software licenses and online services.

Subscription

An arrangement to receive goods or services, typically on a regular basis, in exchange for payment.