The Following Are Reasons Brand Communities Exist, Except

question 18

Multiple Choice

The following are reasons brand communities exist, except:

• A) strong brand support
• B) affirmation of the buying decision
• C) social identity and bonding
• D) swap stories

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Definitions:

Writing Requirement

The legal principle that certain contracts or agreements must be recorded in written form to be legally enforceable.

Statute of Frauds

A rule of law that mandates specific kinds of agreements must be documented and signed by the involved parties to be legally binding.

Signed

A document or agreement that has been autographed by one or more individuals, indicating acceptance or confirmation of its contents.

Partially Integrated Contract

A written contract that contains some, but not all, of the terms agreed upon by the parties, indicating that other terms or agreements must be established separately or are understood orally.