The Most Common Database-Driven Marketing Programs Are Permission Marketing, Frequency

question 161

True/False

The most common database-driven marketing programs are permission marketing, frequency programs, and customer relationship management efforts.

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Definitions:

Consideration

A legal concept that refers to something of value exchanged between parties to form a binding contract.

Article 2

Article 2 of the Uniform Commercial Code (UCC) deals with the sale of goods, providing guidelines and rules for transactions involving the purchase and sale of goods.

Stocks And Bonds

Financial instruments, with stocks representing ownership in a company and bonds being loans made to a corporation or government.

Tangible

Refers to physical objects or assets that can be seen, touched, and quantified, as opposed to intangible items like rights or patents.