Examlex
The number one reason individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.
Opponent-process Model
A psychological and neurological model that describes how contrasting emotions are regulated and balanced in the brain.
Bottom-up Processing
A cognitive approach where perception begins with stimuli originating in the environment, influencing our understanding from the basic sensory input toward more complex processing.
Structuralist Approach
A method in psychology that analyzes the basic elements of human thought and perception to understand the structure of the mind.
Inattentional Blindness
A psychological lack of attention not associated with vision defects or deficits resulting in the failure to notice an unexpected stimulus that is in one's sightline.
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