The Basic Idea Behind Customer Relationship Management (CRM) Is That

question 178

True/False

The basic idea behind customer relationship management (CRM) is that companies can use databases to customize products and communications to customers that would result in higher sales and profits.

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Definitions:

Divisional Profit

The earnings attributable to a specific division of a corporation, often analyzed to assess the division's financial performance.

Corporate Executives

individuals who hold senior management positions within a company, responsible for making strategic decisions and overseeing operations.

Division Revenues

The income generated from the operations of a specific division within a larger corporation or organization.

Managers

Individuals responsible for planning, organizing, leading, and controlling resources to achieve organizational goals.