The Most Common Approach to Direct Mail Is To

question 180

Multiple Choice

The most common approach to direct mail is to:

• A) use the firm's database list
• B) purchase a mailing list
• C) mass mail everyone within specific geocodes
• D) use trawling to parse the mailing list

---

Definitions:

Bulimia Nervosa

An eating disorder characterized by episodes of binge eating followed by compensatory behaviors such as self-induced vomiting, fasting, excessive exercise, or misuse of laxatives.

Binge-purge Patterns

A cycle of excessive eating episodes followed by behaviors to prevent weight gain, such as vomiting, commonly associated with bulimia nervosa.

McDonaldization

The increasing and ubiquitous presence of the fast-food model in vast numbers of organizations.

Ritzer

George Ritzer is a sociologist known for his work on consumerism, globalization, and the McDonaldization of society, which describes when society adopts the characteristics of a fast-food restaurant.