In Terms of the Sales Presentation, the ________ Approach Strives

question 23

Multiple Choice

In terms of the sales presentation, the ________ approach strives to discover customer needs during the first part of the sales presentation and then provides solutions to those needs during the second part of the sales call.

• A) mission-sharing
• B) need-satisfaction
• C) problem-solution
• D) stimulus-response

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Definitions:

Anima/Animus

In Jungian psychology, the unconscious or true inner self of an individual, the anima being the feminine aspect present in a male and animus the masculine aspect in a female.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology and introduced concepts like extroversion and introversion.

Self

The archetype at the center of the collective unconscious.

Shadow

The archetype of the same sex as the individual.