Companies Develop Frequency Programs to Encourage Customer Loyalty and to Match

question 26

True/False

Companies develop frequency programs to encourage customer loyalty and to match or preempt the competition.

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Definitions:

Similar-To-Me Effect

The tendency of individuals to favor or rate more positively those who are perceived to be similar to themselves in some manner.

Attribute

A quality, feature, or inherent part of someone or something that defines or contributes to its nature or character.

Selection Fairness

The equitable and unbiased process of choosing among candidates or alternatives in various contexts including recruitment.

Honesty Test

An assessment tool used by employers to evaluate the propensity of job applicants or employees to be honest and trustworthy.