A Marketing Database Contains

question 169

Multiple Choice

A marketing database contains:

• A) transactions individuals have with a firm and the interactions an individual has with the firm
• B) information about current customers and customers of the competition
• C) the transactions individuals have with a firm and follows accounting principles
• D) information about current customers, former customers, and prospects

---

Definitions:

Prevailing Culture

The dominant set of attitudes, values, and practices that characterizes an organization or social group.

Communications Competency

The skill of efficiently transmitting, understanding, and interpreting messages, data, and concepts via different methods and mediums.

Extended Vacations

Extended vacations refer to prolonged periods of leisure time taken off work, beyond the typical vacation length, allowing for extended rest, travel, or personal pursuits.

Small to Mid-Sized

Refers to organizations or businesses that typically have a limited number of employees or revenue, falling between small and medium-sized thresholds.