Many Times Demographic and Psychographic Information About Customers Are Not

question 141

Multiple Choice

Many times demographic and psychographic information about customers are not available through internal company records. In these situations:

• A) the information can be purchased from external marketing research firms
• B) a company can offer customers an incentive to provide the necessary information
• C) the database can be appended with interaction and history information
• D) geocoding can be appended to each customer's record

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Definitions:

Hypothetical Situations

Scenarios or conditions assumed for the sake of argument or investigation that may not necessarily exist in reality.

Tempted

The feeling or being inclined to do or want something, especially something that may be considered unwise.

Ethics Competency

The ability to recognize ethical issues, make decisions based on ethical principles, and behave in a morally upright manner.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, inspiring individuals to act in a certain way.