The Second Step in the Selling Process, After Generating Leads

question 174

Multiple Choice

The second step in the selling process, after generating leads, is:

• A)handling objections.
• B)sales presentation.
• C)knowledge acquisition.
• D)qualifying prospects.

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Definitions:

Market Planning

It involves a comprehensive strategy for marketing products and services which includes setting objectives, analyzing the market, and implementing tactics to reach business goals.

Tactical Planning

Short-term, specific planning that supports strategic planning by focusing on current operations and immediate actions.

Competitive Intelligence

Competitive intelligence involves gathering and analyzing information about competitors' activities, strategies, and strengths, to inform business decision-making.

Market Share

is the portion of a market controlled by a particular company or product, typically expressed as a percentage.