Trey Likes to Drink Pepsi and Will Use a Consumer

question 103

Multiple Choice

Trey likes to drink Pepsi and will use a consumer promotion, such as a coupon or premium, only if it is for Pepsi. Trey is which type of consumer?

• A)promotion prone
• B)brand loyal
• C)price sensitive
• D)shopper prone

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Definitions:

Accounts Payable

Liabilities or amounts owed by a company to its creditors for goods and services received that have not yet been paid for.

Journal Entry

A record in bookkeeping that documents every financial transaction, detailing the accounts affected and whether they are debited or credited.

Interest-Bearing Note

A debt instrument that pays interest to the holder, typically at a fixed rate, until the note reaches its maturity date.

360-Day Year

An accounting convention that simplifies interest calculation by assuming twelve 30-day months, used mainly in financial markets.