In Terms of the Public Relations Aspect of Cause-Related Marketing

question 22

Multiple Choice

In terms of the public relations aspect of cause-related marketing, for companies to benefit the company should:

• A) make sure the public is always aware of any cause-related marketing they support
• B) spend some money to publicize causes, but the amount should not be significant
• C) not publicize causes because the public will think any effort to do so is shameless self-aggrandizement
• D) spend approximately 25 percent of whatever is given to a cause on publicizing the cause

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Definitions:

Undue Hardship

A significant difficulty or expense imposed on an employer by accommodating an employee under laws like the ADA.

Restraints on Competition

Measures or agreements that limit competition between businesses, often scrutinized under antitrust laws.

Free Competition

The condition in a market where businesses and individuals can operate and compete with minimal governmental interference or regulation.

Public Interest

The welfare or well-being of the general public, often considered in the formulation of laws and governmental policies.