The Public Relations Function Has Become Increasingly Valuable in the International

question 33

Multiple Choice

The public relations function has become increasingly valuable in the international arena for the following reasons, except:

• A) lack of sponsorship opportunities in many countries
• B) impact of terrorism and war has heightened sensitivities of many nations
• C) differences between cultures
• D) growing number of international firms

---

Definitions:

Abnormal Return

A term in finance that refers to the difference between an actual investment return and the expected return, based on the asset's risk and market movements.

Fourth Quarter Earnings

The financial performance of a company in the final quarter of its fiscal year, often used as an indicator of annual performance.

Beta

A financial metric that measures the volatility of a stock or portfolio in comparison to the market as a whole.

Annualized Return

The geometric average amount of money earned by an investment each year over a given time period, often used to compare the performance of investments with different time horizons.