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In terms of public relations, a mention of the company's name in a news story is called a:
Q32: Paying for entry fees into a league
Q33: To be successful, a price-off should feature
Q62: When Tang noted in company commercials that
Q73: Message evaluations primarily deal with visible company
Q93: If Coca-Cola runs an advertisement that suggests
Q98: The decision criteria used in selecting advertising
Q106: Most emotional reaction tests are self-reported instruments.
Q122: Andy will not purchase a computer unless
Q135: An in-market advertising research method that monitors
Q156: Ads featuring underwear, condoms, and feminine hygiene