In Planning a Sponsorship or Event Marketing Program, After the Marketing

question 150

Multiple Choice

In planning a sponsorship or event marketing program, after the marketing team matches the event with the company's customers, vendors, or employees, the next step would be:

• A) promote the sponsorship or event
• B) differentiate the sponsorship or event
• C) create objectives
• D) track results

---

Definitions:

Imagery

Visual or descriptive language in literature that appeals to the senses, creating a mental image.

Encoding Information

Encoding information refers to the process of converting sensory input into a form that can be stored and recalled from the brain's memory.

Anterograde Amnesia

A condition where new events cannot be stored in long-term memory, leading to a loss of the ability to create new memories after the event that caused amnesia.

Long-Term Memories

Are memories that can last from a few days to a whole lifetime, holding information about past experiences, knowledge, and skills.