Examlex
In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
Concessions
Compromises made by negotiating parties where one or more participants agree to make a change in their position to reach an agreement.
Bargaining Positions
The stance or demands made by negotiating parties as starting points for negotiations.
Negotiate
The process of discussing to reach an agreement or compromise between parties with differing views.
Choice
The act of selecting between two or more possibilities.
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