In Terms of Substantiation, If an Advertiser Uses Expert Endorsements

question 95

Multiple Choice

In terms of substantiation, if an advertiser uses expert endorsements, then statements in the advertisement must be based on:

• A) legitimate tests performed by experts in the field
• B) the opinion of "typical persons" who would use the product
• C) truthful statements that represent the experts personal experience
• D) lab or engineering tests

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Definitions:

Preconceptions

Preformed opinions or beliefs, often without basis in fact or experience, that influence one's perception.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Overconfidence

A cognitive bias where an individual's subjective confidence in their own abilities is greater than their objective accuracy.

Representativeness Heuristic

A mental shortcut that involves making a decision based on how closely a new situation or object resembles a prototype or typical case.