When an Organization Creates an Impression That It Is a Sponsor

question 79

Multiple Choice

When an organization creates an impression that it is a sponsor of a major event when it is not, it is:

• A) allusion marketing
• B) incidental marketing
• C) distractive marketing
• D) saturation marketing

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Definitions:

FUTA Tax

A United States federal tax levied on employers to fund state workforce agencies and unemployment benefits.

SUTA Tax

State Unemployment Tax Act; a tax that employers are required to pay to the state government to fund unemployment benefits for workers who lose their jobs.

Cumulative Earnings

The total amount of net income earned by a company over its entire existence.

Net Pay

Net pay refers to the amount of money an employee takes home after all deductions, such as taxes and retirement contributions, have been subtracted from their gross salary.