When a Brand Is Associated with a Major Sporting Event

question 31

Multiple Choice

When a brand is associated with a major sporting event, such as the Olympics, without any intentional or indirect effort on the brand's part, it is:

• A) stealth marketing
• B) direct ambush marketing
• C) incidental ambush marketing
• D) indirect ambush marketing

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Definitions:

Sexual Desire

The urge or wish for sexual activity and intimacy.

Impulse

A sudden strong desire or urge to act without deliberate thought, often leading to unplanned reactions.

Rapes

Acts of sexual assault involving non-consensual sexual intercourse or other forms of sexual penetration.

Committed

Refers to being dedicated or bound to a cause, activity, or relationship.