In Terms of Substantiation of Claims in the Advertisements, the Federal

question 19

Multiple Choice

In terms of substantiation of claims in the advertisements, the Federal Trade Commission and courts tend to use each of the following principles, except:

• A) the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print
• B) tests have to be with the actual product or one that is considered similar
• C) evidence should come from individuals or companies that would be considered experts by others in the field
• D) the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim

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Definitions:

Multiplication

A fundamental arithmetic operation that combines two quantities to find their product.

Correct

Free from errors or inaccuracies; to make or set right.

Cent

A unit of currency equaling one hundredth of various dollar bills and other units of currency.

Four-figure Accuracy

A level of precision in numerical representation where only the first four digits are considered significant.