If a Business Files a Complaint with the National Advertising

question 70

Multiple Choice

If a business files a complaint with the National Advertising Division (NAD) of the Council of Better Business Bureaus claiming that one of its competitors has unfairly and deceptively depicted the business in an ad, the NAD will:

• A) issue a cease and desist order if it finds the ad is indeed deceptive and misleading
• B) investigate the ad to determine if the FTC Act has been violated
• C) collect information and evaluate data concerning the complaint to determine if the advertiser's claims can be substantiated.
• D) refer the case to the Federal Trade Commission since it involves a business filing the complaint

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Definitions:

Procedural Justice

The fairness and transparency of the processes that lead to outcomes or decisions, emphasizing the way decisions are made rather than the outcomes themselves.

Moral Philosophy

The branch of philosophy concerned with discussing what is morally right and wrong, and why human actions and intentions are evaluated as good or evil.

Deontology

A branch of ethics that judges the morality of an action based on the action's adherence to rules or duties.

Cognitive Moral Development

A theory proposed by Lawrence Kohlberg that suggests individuals move through different stages of moral reasoning as their cognitive abilities mature.