If a Firm Suggests or Hints It Is Associated with a Major

question 33

Multiple Choice

If a firm suggests or hints it is associated with a major sporting event, such as the Olympics, when it is not, it is:

• A) stealth marketing
• B) direct ambush marketing
• C) incidental ambush marketing
• D) indirect ambush marketing

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Definitions:

Governing Body

is the organization or group of individuals who have the authority to make decisions, set policies, and oversee a community, organization, or governmental entity.

Delegate Council

A body that consists of representatives appointed or elected to act or speak for others.

Cabinet

A group of advisors or ministers chosen by the head of a country to head executive departments and assist in governance.

Mutual Aid

A voluntary reciprocal exchange of resources and services for mutual benefit among a group of people.