Pepsi Creates an Advertisement Suggesting It Sponsors the U

question 36

Multiple Choice

Pepsi creates an advertisement suggesting it sponsors the U.S. Olympic basketball team by showing a basketball game in a commercial. This is a form of:

• A) stealth marketing
• B) direct ambush marketing
• C) incidental ambush marketing
• D) indirect ambush marketing

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Definitions:

Multiple Cut-off Approach

A decision-making technique where alternatives are evaluated against a series of minimum criteria or thresholds, eliminated if they fail to meet any one of these.

Compensatory Approach

An approach where a higher score on a predictor may compensate for a low score on another.

Predictors

Variables or factors used to forecast or anticipate the outcome of a particular situation or behavior.

Unethical Selection

Practices in hiring that are morally wrong or unfair, such as discrimination based on non-job-related factors.