When a Company Increases Its Advertising and Marketing During a Major

question 6

Multiple Choice

When a company increases its advertising and marketing during a major event, such as the Olympics, to capitalize on individuals watching the event, yet is not an official sponsor, it is:

• A) allusion marketing
• B) incidental marketing
• C) distractive marketing
• D) saturation marketing

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Definitions:

Ethical Absolutism

The doctrine that holds there are eternal, universally applicable moral principles; it is slightly rephrased from moral absolutism, highlighting its focus on ethics.

Virtue Ethics

An approach to ethics that emphasizes an individual's character as the key element of ethical thinking, rather than rules or consequences.

Ethical Wisdom

The understanding and insight into making moral decisions that benefit all parties involved, rooted in ethical principles and compassion.

Activity of Soul

In Aristotelian philosophy, the exercise or actualization of a soul's capacities, often associated with achieving fulfillment or expressing virtue.