While Copytesting Can Measure How Well an Advertisement Communicates, It

question 56

True/False

While copytesting can measure how well an advertisement communicates, it cannot measure the persuasiveness of an ad and how likely a person would make a purchase because of the ad.

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Definitions:

Standard Deviation

A quantitative indicator that determines the extent of fluctuation or scattering of data points relative to their mean.

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two variables.

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values around the mean.