The Major Problem with Measuring Marketing Return on Investment (ROI)

question 52

True/False

The major problem with measuring marketing return on investment (ROI) is that marketers cannot agree on a definition of what constitutes ROI for marketing.

---

Definitions:

Blind Spot

A region on the retina where the optic nerve exits the eye, lacking photoreceptor cells, and therefore no image detection occurs, leading to a gap in the visual field.

Lens

In the context of the human body, the lens is a transparent, biconvex structure in the eye that focuses light onto the retina to facilitate clear vision.

Lamellated Corpuscle

A nerve ending found in the skin and other tissues, sensitive to pressure and vibration.

Tactile Corpuscle

A type of mechanoreceptor found in the dermal papillae of the skin, particularly sensitive to light touch and vibrations.