Of the Following Methods of Evaluating Advertising and Ad Campaigns

question 103

Multiple Choice

Of the following methods of evaluating advertising and ad campaigns, the one that has the most promise for the future is:

• A) advertising tracking research
• B) copytesting
• C) online cookie analysis
• D) cognitive neuroscience

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Definitions:

Principal

The original sum of money borrowed in a loan, or the amount of the loan outstanding at any given time, excluding any interest.

Compound Interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.

Principal

The original sum of money borrowed in a loan, or the initial amount of investment, excluding any interest or dividends.

Maturity Value

The amount that will be received at the maturity date of an investment, including the principal and any accrued interest.